Did The Weeknd Really Cash Out His Music for $1 Billion? Here’s What’s Actually Happening
For an artist already sitting at the top of global pop, a $1 billion headline still turns heads. When reports emerged that The Weeknd’s music catalogue had been valued at around $1 billion, many assumed the Canadian superstar had joined the growing list of artists selling off their life’s work for a massive payday. But the truth is far more strategic — and far more powerful. So… Did The Weeknd