‘It’s Getting Tiring’: Jaiyeola Kuti questions the trend of dancing to promote Nollywood movies

Veteran Nollywood actress Jaiyeola Kuti has taken to Instagram to express her frustration with the current marketing trend in the industry where producers and actors turn to dance skits and social media gimmicks to promote their films.

In a heartfelt video posted on her page, the actress didn’t mince words as she addressed fellow filmmakers, including Funke Akindele, over what she called an increasingly exhausting routine.

The actress revealed that when she made her first film, she didn’t have to do much for it to be successful. “I made my money plus interest. You understand?” she said.

However, the experience was vastly different the second time around. After putting together funds with her partner, they not only financed the production but also had to pour more money into publicity. “Post this, Post that… we go to radio, we go to television,” she lamented.

Kuti questioned the pressure producers now face to become entertainers beyond their craft. “Not everybody can dance like Funke Akindele,” she noted. “God made everybody beautiful and imbued all of us in different ways. Everybody has a place in art.”